For decades, Superior Fruit Equipment has been where growers, arborists, and orchardists come for tools that earn their place in the hand — season after season. Today, we’re carrying that trust forward under a single name: Hickok Tools and Family Brands.
Nothing about who we are changes. The same people, the same catalog, and the same standard for what we’re willing to put our name on. What changes is the name on the door — and why.
Why Hickok Tools and Family Brands
Superior Fruit Equipment was founded in 1995 in Wenatchee, WA, the heart of the fruit growing region of the Pacific Northwest. At our founding, we took over the manufacturing of three of the most well-known and respected brands in the professional tree fruit industry: Hickok Pruning Tools (established in 1928), Vaca Shears (established in 1912), and Wells & Wade Harvest Equipment (established in 1922).
Our location in the Wenatchee Valley gives us instant access to feedback from users of the tools we manufacture. This direct connection to the orchard allows us to iterate and perfect our tools for the people who rely on them every harvest.
Superior Fruit Equipment built the reputation. Hickok Tools and Family Brands is the standard behind it.
A CENTURY IN THE ORCHARD
Rooted in the Pacific Northwest,
forging tools since 1928.
One family of tools you already trust
Becoming Hickok Tools and Family Brands doesn’t narrow what we offer — it organizes it. Under one name you’ll find our own Hickok Tools and Family Brands tools alongside the specialist family brands we’ve stood behind for years.
What this means for you
- Same team, same service.
The people you’ve always worked with aren’t going anywhere. - Same products, same prices.
Your favorites are still here, still shipping, still under our Limited Lifetime Warranty. - Same account, same orders
Nothing on your end needs to change.
Only the name is new. The steel is the same.
